The Plea That Fails!

Dear Reader: 

Once in a blue moon, ViewPoint abandons National, International, and other current topics to come down to earth with a report that just may strike our readers as being timely and likely to strike home. But, it is only fair to warn you that the topic today is banal - but, oh so, disturbing that it cannot be ignored. Since it affects everyone who receives mail (via the postman!) we are confident you will be nodding in agreement  - so give it a few minutes. The topic is "Junk Mail" - and there's plenty to say and appreciate. Here goes!

       There' a reason we call it 'Junk Mail'

It tends to clog the mail box, and it is our belief that the highest percentage of incoming mail is essentially a request for help - basically dollars. There are countless pleas for money to save  children from starvation, to build homes for the homeless, to help a foundation eliminate a disease that has been around for decades, to show your gratitude to veterans who are hospitalized, wounded, unemployed, or simply 'in need'.  And, that is only the tip of this paper iceberg!

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The range of pleas is without borders. Some are political. Others are from organizations with an axe to grind. Many are from established groups seeking funds to continue their goals - which may be totally unknown to you. You can only marvel at the deluge of pleas filling mail boxes - all in the name of doing something that is nowhere in your thoughts. But that is not the most egregious of the mass attack. It is what we call the incredible gall of so many organization. And, if you are with us at this point, read on!

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How many times have you supported a plea for funds by mentally agreeing that the cause is worthy, that the need is probably legitimate, that the organization, or pleabody, has reached the right address - and your check goes  out. Then, the galling end.  A month, or so, later a form letter of 'thank you' arrives - and included is another request for a new donation! Sometimes the response ignores the initial contribution completely. Bad system? Bad manners? Probably a shot in the dark that you don't even recall sending a check in the first place! 

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Virtually all the pleabodies enclose a 'gift'. Another sheet of address stickers - and you are lucky if they got it right! Occasionally, the sender attaches a nickel to the message - as if that will galvanize the recipient to dig in for a meaningful contribution.

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It is without a doubt one of the most misused channels of communication in this country. Many of the major organization devoted to 'doing good' have been at it for so many years that recipients of their pleas can go back to the years before WWII when they sent their first check - never suspecting that they are still providing funds for a cause that has become a major business with highly paid executives, large expensive buildings to house staffs on hand to create and mail pleas - never seeing the inside of a hospital that continues to seek cures or causes.

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In a way, it is a pity that some, many, in fact, are truly reaching out to accomplish some goal that might affect your being, your life! It is way beyond the capability of donors to select the most important - or the most needy. It is also beyond anyone's ability to force these pleabodies from exchanging, or selling, their mailing lists - which is one reason you receive mail from organizations you never heard of !

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Is there any way to stop the flow of unwanted mail? Yes. But the national registry that warrants it works, has no effect whatsoever in staunching the flow. So, friends and readers, be aware when you send a check - make a list and keep it in your check book. DO NOT feel obligated to make the follow up donation. If you support some group, foundation, or organization and have been on board for a few years - consider dropping out. Maybe try another source needing funds. Or, simply cut your losses. The dollars might be better used in your own checking account!

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One final thought. The problem with so-called 'junk mail' depends a lot on who regularly opens the mail in your establishment. We know some who never open the envelope when it is undoubtedly a money plea. BINGO! Right into the trash. No question. It does reduce the junk mail quantity. We admire their attitude and applaud their intestinal fortitude. And, we thank you for your attention to this diatribe!  

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Richard Carlton

September 15, 2011

Issue No.20